Freelancing. Year One.

March 17, 2016Research

I am a Graphic Designer working in the Video Games Industry. I am focused on User Interface, Motion Graphics and Concept Development. Although I had the chance to work in different departments through my career, one factor remained the same: I always worked inside a company… until recently. Fig. 1 Electronic Arts (2015) Need for Speed. GHOST … Read More

The Visual Target

September 8, 2015Research

Fig. 1 Electronic Arts, Need for Speed Rivals (2013), Video game. One vital part of the Art Direction process is the creation of a Visual Target (VT). A Visual Target is a sample of work that has been taken to final quality and represents how the entire game should look like. The VT represents the desired quality and many of … Read More